Childseye Consulting capitalises on the skills of Greg Childs, whose background in innovation strategy for BBC Children's provides rich experience of digital solutions for the children's audience. Greg's skills in media production, the strategic development of new-media and conventional media solutions, plus his extensive understanding of the marketplace and range of contacts in the field of children's media, uniquely position him as a provider of solutions for clients wishing to ensure they engage children and their families in this ever-changing media landscape.
Cross-platform
Children and young-people are at the forefront of the take-up of new technologies and new media platforms and content. Greg has spent the last ten years exploring this phenomenon and finding practical solutions to follow and sometimes lead trends, with his enthusiasm for engaging, quality content and a constant focus on the young audience and their needs.
Cross-genre
With a background in both factual and entertainment and an understanding of the commercial, public-service and educational markets, Childseye is positioned to offer a range of services to clients who wish to take an integrated cross-media approach to the younger age-range.
Cross-discipline
Grounded in conventional media understanding but with an unrivalled additional expertise in new-media and future-proofed thinking, Childseye is uniquely placed to develop strategies and projects to enhance relationships with the children's audience. Where appropriate, Childseye can bring to bear partnerships with academic and institutional expertise to ground project planning in the most up-to-date thinking on usability, and the psychological needs of children at their different life-stages. The Childseye approach emphasises strength in depth; well-researched concepts leading to well-thought-out and tested solutions, with a dash of flair, inspiration and old-fashioned intuition thrown in for good measure!
Cross-territory
Childseye is based in London, but can focus more widely, via a growing network of associates with a range of complementary skills in a variety of territories. In some cases Associates will have the appropriate skills needed to bring a UK project to life, while in others the contacts will be used to enable projects to take-off as international co-productions, spreading cost or increasing potential value.
